Mayancolour and the new movement in fashion. Slow fashion, what does it mean?

Mayancolour aims to slow down the way we see fashion. Today’s mainstream fashion industry relies on globalised, mass production garments that are manufactured in only a few weeks. The fashion industry is contributing to today's sustainability change in several ways. It currently uses a constant flow of natural resources to produce ‘fast fashion’ garments.This industry is constantly contributing to the depletion of fossil fuels in the way it operates with production and transportation. The fresh water reservoirs are also being increasingly diminished for cotton crop irrigation. It is also introducing man made compounds such as pesticides and synthetic fibres, increasing their persistent in nature. Considering these factors, some natural resources are in jeopardy and forests and ecosystems are being damaged or destroyed thus leading to issues such as droughts, desertification, and climate change.

Slow fashion represents all things ‘eco’, ‘ethical’, and ‘green’ in one unified movement. The slow approach intervenes as a revolutionary process in the contemporary world because it encourages taking time to ensure quality production, to give value to the product, and contemplate the connection with the environment. Slow Fashion is not a seasonal trend that comes and goes like animal print, but a sustainable fashion movement that is gaining momentum. Slow Fashion attempts to slow the rate of change down to a more sustainable pace.

Mayancolour aspires to remind us of the beauty in authentic slow fashion, with its handwoven macrame made by artisans from Chiapas, Mexico. The process of macrame is famous worldwide and has been perfected by the local artisans in Chamula, a small indigenous town in Chiapas, Mexico. These beautiful pieces can take up to 6 hours to knot and are made with both time and patience by local artisans, as a way of supporting their families. Our mission, therefore, is to create a consistent source of income for these artisan families by generating a wider market, reminding us of the beauty in slow fashion and supporting sustainable production, as well as bringing their vibrant colours to the rest of the world.